From college classes to graduate level classes to branching out on my own and finding third party courses, I consider myself to have a pretty extensive knowledge of social media and how it works. I use social media in my everyday life, whether it be personal or professional. It has become a ritual, a helpful tool and something that I value very much. I started this certification program at Kennesaw to help grow my knowledge of the logistics and practices behind the successful social media posts, profiles and campaigns.
In addition to these courses within the program, I have attended seminars, become certified through Hootsuite and engaged in several one-on-one social media and blog engagement webinars. I find the practices and strategies behind how certain brands and campaigns use social media to be extremely fascinating.
In addition to the knowledge that I have already gained, I hope to learn more about the algorithms behind each platform and how to use them to your advantage. I’ve already learned some on this subject matter but it seems as though the platforms are changing every day. Personally, my social media platform of choice is Instagram. This is where I post the majority of my personal content, as well as where I promote my blog. The main channel feed used to be in chronological order, but not it’s all based off numbers that I hope to learn more about.
Next, I want to learn more about how to use social media to drive traffic to a specific website. For instance, my personal blog. I have also learned about this to some extent and put the practices into play, but there is always room to improve.
Lastly, I want to learn more about increasing engagement. I feel like when I post on social media for my blog, that I do a pretty good job about posting content that makes people want to engage. But, because this is the age of social media, most people who do this for a living just try to hit numbers instead of being sincere. And those who just use it for fun, aren’t that engaging other than a ‘like.’
Here are two graphics that I tend to drift back to every once in a while when I need a refresher on some things. I help with social media at work as well, so it’s important that I try to stay current on what is working best for social media. The first chart shows how many times you should post on social media. I find this very helpful because it differs from platform to platform. The next graphic is a cheat sheet on how to draft the ‘perfect post.’ I love this because it breaks it down and it’s helpful for beginners and experienced users.
Throughout my journey with social media so far, I feel like I have learned a great deal of information. I look forward to expanding my knowledge this semester with more course and collaborating efforts with classmates!